Scroll through Instagram and you’re bound to see this bottle of body lotion popping up on several celebrity’s feeds. But it’s not just any body lotion; it’s Lord Jones High CBD Body Lotion, and it’s infused with cannabis.
From Mandy Moore and Olivia Wilde to Ruby Rose and Sarah Paulson, Hollywood A-listers have taken a serious interest in this product—some even swear by it for reducing pain. So what makes this $50 bottle of velvety lotion so coveted? I spoke to Cindy Capobianco, founder Lord Jones, to find out the inside scoop.
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“When we started researching the space, we realized there was an incredible opportunity to normalize, demystify and destigmatize cannabis,” says Capobianco. “We understood early that cannabis wasn’t about getting stoned; it was about health and wellness. We wanted to create a best-in-class brand that stood for efficacy, transparency, reliability and quality. The opportunity was to elevate the category, so we set out to do extensive research and development on our formulas and spent two years studying the industry before we launched our products. Our High CBD Pain & Wellness Formula Body Lotion has been crafted by chemists with decades of experience in personal care science.”
Yes it moisturizes dry skin just like every other body lotion, but the secret behind this one is its ability to minimize pain (and according to some users, alleviate it). Capobianco says CBD acts as an analgesic and an anti-inflammatory, so it not only controls pain but also reduces inflammation, and you can’t actually get high from using it. “Our lotion is formulated with a natural cooling indicator that begins the process of recovery on contact, as it increases blood circulation to the affected area. From there, our high-absorption formula delivers CBD to inflamed and sore joints and muscles. CBD also aids in the healing of skin conditions such as eczema, psoriasis, sunburn and insect bites. Whether it is soreness from exercise or chronic pain from arthritis, CBD is an effective, natural plant-based remedy and safe to use every day.”
In addition to the 2 milligrams of CBD in each pump, the lotion also contains shea butter and other proprietary emollients, which Capobianco says make it “deeply penetrating, soothing, rich and luxurious.” The scent isn’t medicinal, but rather a mix of mint, citrus and hemp; however, there’s also a fragrance-free option.
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Many users apply the lotion on their backs and legs, or anywhere they experience common aches and pains—it’s also a popular pick among professional athletes. “Many celebrities use the product on their feet prior to walking the red carpet or shooting long days on set, which enables them to feel more comfortable,” says Capobianco. “Apply it on the tops and bottoms of your feet about 20 minutes before going out.”
Below, see what some of the brand’s biggest celebrity fans have to say about the wonder worker.