Let’s Just Get to the Point:
If smooth, stick-straight strands—say that five times fast—are what you’re after, you must try the new Ironless Shampoo and Conditioner ($20 each) from Frédéric Fekkai. Hence the name, you don’t need to use a flat iron; just wash, condition blow-dry and go. You can now finally rock the “Cher Hair” trend everyone is so obsessed with.
If You Want to Know More:
Both the shampoo and conditioner are infused with hibiscus protein, which is a natural source of amino acids that add strength and elasticity to your hair. When hair is stronger, it’s less prone to breakage and split ends that give hair a dull, frayed look. The hibiscus also contributes to the product’s fresh, floral scent that makes your hair smell like you just left the salon (you know the one) and lingers throughout the day.
The shampoo and conditioner also feature the brand’s salon-proven anti-frizz straightening complex, which I can say really works. I have naturally wavy hair, but when I used this shampoo and conditioner, there was no sign of a wave in my hair whatsoever. In fact, I didn’t even use a brush when I blow-dried it. I mostly just used my fingers, stopping occasionally to run through it with a wide-tooth comb (no additional styling products or hot tools were used).
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Below is a picture of my hair after testing the new products, and although you can’t feel it, take my word that it was smooth as silk. And the best part? My hair wasn’t greasy, weighed down or covered in oily residue. I don’t typically wear my hair straight because I’ve never been able to find products that make it look and feel the way I want it to, but this impressive duo changes the game.
Find it at Frédéric Fekkai salons, Fekkai.com, Target and Target.com.